Glacius Travel

Independent ski travel specialist


As independent ski travel specialists, Glacius Travel provides personally tailored winter breaks to groups, corporates and individuals worldwide.

www.glaciustravel.com


The challenge

To launch a new independent ski travel specialists providing personally tailored winter breaks to groups, corporates and individuals worldwide, set up by a former corporate lawyer with experience of the middle eastern legal sector.

Our approach

To develop a strategic platform, including positioning, proposition, personality and values, on which to develop a name and strong visual identity which positions the company as a premium provider to key target groups and individuals.

Brand strategy

We began the project by undertaking a detailed appraisal of the sector and desired positioning. The output was a strategic 'brand platform', defining the key attibutes required of the new brand system.

This served as a soild foundation for the naming and identity creative development.

Signature

A clean and sophisticated brand signature was developed for Glacius, referencing the dynamic alpine environments in which it operates.

The wider brand identity developed covers many areas of visual communication, including use of photography, principles of layout etc.

Advertising

A bold and sophisticated photographic style was developed for Glacius for use across a wide range of media.

Shown is an example from a series of dynamic and distinctive press adverts.

Web design

Building on the dynamic photographic theme developed for Glacius, the website employs bold use of imagery as section navigation.

This deliberatly positions Glacius as a confident, highly-professional provider of quality ski travel experiences to a discerning audience.

Social media

In parallel with the website, and building on the distinctive Glacius visual branding system, social media chanels are used to communicate and engage with key audience groups, raising brand awareness.

twitter.com/glaciustravel
facebook.com/glaciustravel 

e-mail marketing

As part of an on-going brand awareness exercise, we developed a platform for email marketing.

This allows Glacius to communicate effectively and efficiently, whilst also reinforcing the defined positioning as an authority in quality
winter breaks.

Client comment

"I arrived at the doorstep of Glidden in the Summer of 2011 with nothing more than an idea. After a very methodical process over the following months, Glidden took my idea and enthusiasm and turned it into a high quality tangible brand. They heavily assisted with the company name choice, created our brand guidelines and have advised us with every bit of corporate communication thus far. They are wholly responsible for our website development to date and have also assisted us in providing an e-newsletter solution.

With Glidden you get Andrew’s international experience along with Neil’s evident natural ability - both never shy to proffer their professional opinions - and as a firm, they provide the personal touch along with utmost professionalism.

I would recommend Glidden to any business, large or small."

Ian Barrie, Director, Glacius Travel