Focussing on communicating directly with patients, we developed the design of the DUROLANE UK and international websites, which are now present in over 30 countries worldwide and display in over 20 languages, including Arabic and Chinese.
Helping to ensure that our DUROLANE websites are found when the target audience is searching, keywords have been identified and the sites optimised for organic & paid-for search. Traffic is monitored campaigns optimised on an on-going basis.
We have provided a wide variety of design support and infographics for internal and external presentations given worldwide, including sales graphics, forecasting, international country statistics, medical graphics, sales materials and more . . .
Helping the sales team with their task of educating medical professionals, we immersed ourselves with the science behind hyaluronic acid treatments and developed a series of comparison animations capable of running on mobile and tablet devices.
We developed patient care cards which are given to patients following treatment.
These provide aftercare advice, reassurance and additional product information, and are now being used in many markets internationally.
We have developed a wide range of marketing communications targeting the key demographic of osteothritis sufferers.
We have created many for international markets, including this example of patient-focussed communication for Italy.
Ensuring that local regulatory compliance issues are addressed, we have developed and produced packaging sleeves for a number of international markets in addition to the UK, including Italy, Russia, Poland and Brasil, each with in-market adaptations as required.
Work environments create an opportunity to reinforce a brand amongst staff & visitors.
To enliven the Clinical Therapies workplace, we created areas for formal & informal working, branding surfaces with large format 'ink' graphics developed in the USA.