The challenge

To develop the full retail banking visual identity, covering all manifestations including corporate identity creation, retail banking interiors, exteriors & signing, print and advertising collateral and launch materials for a brand new retail bank in the Greek market.

Our approach

To embrace the fact that all technology employed was state of the art, allowing for contemporary, friendly environments. To create an aspirational visual identity based on the lower case 'omega' symbol which portrays a range of people experiencing 'success', which is used across a wide range of communications including branch interiors, print and TV & press advertising.