Glidden: Design and Brand Communications Consultants Blog RSS Feed Glidden: Design and Brand Communications Consultants Blog RSS Feed Description Season's Greetings from Team Glidden! Merry Christmas and a Happy New Year from the Glidden team! We would like to wish our clients, suppliers, friends and colleagues a very Merry Christmas and an exceedingly happy and prosperous 2018! Watch what we hope is the best 40 seconds of festive greetings you will see today!If you liked our video, you can also watch the 'Glidden Festive greetings diaries - condensing 42 minutes into 40 seconds, behind-the-scenes Go-Pro cam action capture' below . . . Thu, 14 Dec 2017 00:00:00 GMT The Edinburgh Apprentice - Final challenge The Edinburgh Apprentice is a competition open to students from all four Edinburgh Universities. Taking part in the competition gives students an opportunity to develop real-life, practical business skills. More details can be found at successfully completing four previous rounds, the five remaining Edinburgh Apprentice contestants came to Glidden on Thursday 18 February as part of their final challenge. Each student was tasked with conceiving a brand and marketing strategy for a new craft beer, and spent one hour with Glidden to realise their design for the label. This time lapse captures the day's activity. Mon, 22 Feb 2016 00:00:00 GMT Dundee V&A travelling roadshow hits Edinburgh Lunchtime brought a tasty treat for team Glidden as George Street was visited by the Dundee V&A travelling roadshow bus. Very interesting displays of technology on show inside, but sadly it is only in George Street for the day, heading off around town over the next few days before venturing to other towns and cities. Look out for it coming to a street near you . . . Thu, 5 Mar 2015 00:00:00 GMT Father Christmas - Brand Identity Guidelines: 2014 update! New for 2014! As a festive treat, enjoy our updated Father Christmas Brand Identity Guidelines and ensure your christmas is brand-aligned. The team at Glidden wish you a very Merry Christmas and an exceedingly happy and prosperous 2015! Copyright: Glidden 2014 Fri, 19 Dec 2014 00:00:00 GMT Just our type On a recent lecturing visit to Edinburgh College of Art, team Glidden spotted this nostalgic printing set in one of the design studios and the memories came flooding back. The aroma, the feel, the craft - you can't beat it. Inky fingers all round . . . Mon, 8 Sep 2014 00:00:00 GMT Are you sitting comfortably? Team Glidden have just bought one of these bad boys . . . As we all know, poorly designed seating can lead to bad posture and can seriously affect your well-being. We have just bought one of these very ergonomic Herman Miller Mirra office chairs and already there is a frisson of excitement rippling through the studio in anticipation of what may be to come. We'll let you know how it goes, but at the minute Andy is looking relaxed and sitting pretty . . . Tue, 4 Mar 2014 00:00:00 GMT Glidden on Newsnight, BBC Scotland Team Glidden were recently invited to appear on Newsnight, contributing to a feature on 'Brand Scotland'. The discussion was prompted by the Scots Pine being selected as Scotland's National tree, and the increasing number of symbols representing attributes of Scotland. Featuring Gordon Brewer and Steven Godden with contribution by Andy Glidden of Glidden Design and Brand Communications.Short version (1:48)Full version (4:55)Tags: Branding, identity design, brand marketingTo view project examples, visit our case studies. Mon, 3 Feb 2014 00:00:00 GMT Father Christmas - Brand Identity Guidelines As a festive treat, enjoy our Father Christmas Brand Identity Guidelines and ensure your christmas is brand-aligned. The team at Glidden wish you a very Merry Christmas and an exceedingly happy and prosperous 2014! Wed, 18 Dec 2013 00:00:00 GMT Blast from the past! It has been said that you shouldn't say anything in social media that you wouldn't tattoo on your own forehead. Well, we recently found this little gem from 2010, still floating around in digital eternity. Does it stand the test of time? The sentiment certainly does but not sure about the shirt - what do you think!? Wed, 13 Nov 2013 00:00:00 GMT Brand Identity: Campus coffee and consumables Glidden were recently appointed by The Edinburgh University Student's Association (EUSA) to create a brand identity, marketing materials and interior design concept for The Shop and The Coffee Shop, student retail offerings. Both will initially appear in a shared commercial space at King's Buildings House, and as such the outlets are intended to have a complimentary brand look and feel. Although visually connected, the brands have separate commercial propositions and brand values: The Shop, Supplies + EssentialsA village store on campus, offering a range of convenience goods and student supplies. The Coffee Shop, Deli + CafeAn artisan deli and coffee shop, offering a selection of handmade sandwiches and homebaking. Glidden developed a brand descriptor for each and expressed the differing brand personalities through the look and feel of the marketing materials and interior spaces. Identities The Coffee ShopRetail interior concept sketch The Coffee Shop - Branding and retail interiorThe Coffee Shop - Poster The ShopBranding and retail interior The Shop - PosterDisciplines: Brand identity design, graphic design, brand marketing, commercial retail interior design. To view further project examples, visit our Case Studies. Wed, 16 Oct 2013 00:00:00 GMT Brand Marketing: Glidden do the Honours Brand marketing and promotional collateral for The Unviersity of Edinburgh's urban castle. Glidden were recently appointed by Honours Catering to produce a range of marketing materials to promote weddings at Teviot Row House - one of The University of Edinburgh's most prestigious buildings. Teviot Row House - Typographic lock-up  Honours Catering - Brochure Brochure detail  Printed flyer Disciplines: Brand marketing, graphic design, print.  To view further project examples, visit our Case Studies. Wed, 16 Oct 2013 00:00:00 GMT The icing on the cake! Our client Glacius Travel sent us this photo of how they are rolling out our brand identity system. As lovely as they look, we're not sure they comply fully with our brand identity guidelines, although in this case we might be prepared to make an exception, providing they send us some for a full appraisal!See the Glacius Travel case study here. Thu, 19 Sep 2013 00:00:00 GMT The Design Council: The value of design   Wonderful animation from the Design Council on why your business should invest in design.Via The Design Council. The Value of Design from Design Council on Vimeo. Fri, 13 Sep 2013 00:00:00 GMT Opinion: Yahoo! launches new identity Thursday of this week saw social media platforms and blogs boom with a particular design related topic… Yahoo!'s new identity. Team Glidden first took an interest in the Yahoo! identity update a couple of weeks back, during the middle of Yahoo!'s '30 days of change' campaign, which released one identity concept every day for 29 days, dramatically building up to the 30th when the chosen outcome was to be announced. We were left considering what was coming next, and why Yahoo! had chosen to embark on this particular process of revealing their new mark. Having captured the design industry's interest with this unusual approach to a brand launch, Yahoo! had successfully created anticipation for a revolutionary branding statement. However, on the 30th day, we can't have been the only ones looking at the chosen identity and questioning the relevance of the '30 days campaign'. We were neither offended nor blown away by the chosen route. Without being party to the brief, and knowing the full story it's hard to judge, however it seems the redesign of their brand identity, and the 30 days of change campaign were two completely separate design exercises. As a support to their redesigned identity, Yahoo! have completely refreshed their pages for sport, music, games, movies and weather, of which the visual language we feel is quite innovative. Its difficult to pinpoint a 'look and feel' for Yahoo! (and always has been). They appear to have moved from a characterful but dated identity accompanied by a mismatch of different web styles, to an updated relatively uncharacterful mark accompanied by minimal page styles displaying adventurous uses of typography, photography and IOS 7 'esque' tints of colour. We are interested to see how Yahoo! continue to evolve the 'look and feel' of their brand, to see if it can win back some of the character, and whether we will ever get our heads round the reasoning behind the '30 days of change' campaign. In this article: Identity design, brand development, graphic design Fri, 6 Sep 2013 00:00:00 GMT The Kelpies appear on Castle Street in Edinburgh Our usual commute to work was pleasantly interrupted on Wednesday morning by the appearance of this magnificent sculpture of what we thought were horses. On further investigation, we learnt that we we had encountered The Kelpies, a series of sculptures by public artist Andy Scott. The 'Kelpie' is a supernatural water horse from Celtic folklore rumoured to haunt the lochs and rivers of Scotland and Ireland. Andy Scott's main sculptures will be situated at The Helix Environmental Regeneration Scheme on the Forth and Clyde Canal near Falkirk and will be 30 metres (100feet) tall, making them one of the world's largest equine sculptures. The Kelpies that visited Castle Street in Edinburgh, were maquettes of the final sculptures, only 3 meters in height, just 1 tenth of the size of the final pieces. They have appeared in various locations, the furthest afield being Chicago, where they spent a year on exhibition as part of Chicago Sculpture International. Unfortunately on our commute to work the following morning, we discovered they had disappeared! Thu, 8 Aug 2013 00:00:00 GMT Reflecting on the evolution of the computer mouse On hearing the news of the recent passing of Douglas Englebart, the inventor of the computer mouse, we at team Glidden took a look back at the evolution of mouse form and function.  The concept of the computer mouse was first patented in 1970 by Douglas Englebart. It quite simply involved two rolling wheels housed in a wooden box, and a single clickable button. Englebart nicknamed his invention the 'mouse' because of the 'tail-like' wire that trailed out of the back of the device. Since then, that simple concept has been adopted by computer companies and manufacturers across the world, providing us with an array of products in this field. Computer mice have developed from simply 'tracking' and 'clicking', to perform a whole suite of gestures.Today there are products such as Apple's magic mouse which as well as 'tracking' can perform an additional 9 functions! Click, Two-button click, 360°-scroll, screen zoom, screen pan, Two-finger swipe, One-finger swipe, Two-finger double tap, One-finger double tap.Unfortunately for Englebart, he was employed by non-profit research institute SRI International at the time, and as such, didn't receive any additional payment or royalties for his work. Thanks Douglas, life wouldn't be quite the same without your quirky yet effective invention! Thu, 4 Jul 2013 00:00:00 GMT Glidden feature in PPA Scotland exhibition: 100+ Years of Scottish Magazine Publishing Last week Team Glidden were invited to attend the Professional Publishers' Association (PPA) of Scotland’s exhibition, celebrating 100+ years of magazine publishing in Scotland, and showcase our work as part of this landmark event. The National Museum of Scotland served as a dramatic back-drop to the event, which began with a drinks reception and opening address by Alan Ramsay, Chairman, PPA Scotland. The exhibition was creatively staged at the top of the main tower with a timeline of magazine publishing plotted around the perimeter. Beginning with Scotland's (and potentially the World's) oldest magazine - Scots Magazine (1739) - the exhibition takes a fantastic journey through the last 100 years of publishing, touching on such publications as The Beano (1938), Scottish Arts Review (1946), Scottish Business Insider (1984), The Drum (1984) and The Big Issue (1991). An interesting array of publications was casually presented on a central hub, encouraging visitors to pick up the magazines and leaf through the pages, experiencing the printed items in their full glory. From a celebration of the past, the exhibition looks to the future and showcases a number of inspiring publications currently in circulation. Innovator Scotland, a recent work from Glidden was shortlisted to feature in this category. With its bold graphic cover and innovative use of creative printing techniques to create a tactile, engaging cover the magazine deliberately challenges the norm in traditional publishing and drew much interest at the event. We at Glidden thoroughly enjoyed the evening, which served as an excellent opportunity to see the developments in Scottish publishing over the last 10 decades (or more), and look excitedly to the future. The exhibition now moves to Edinburgh Napier University where it will be on display from 24th June - 19th July, moving on to the Mitchell Library until the end of August. Visit website: PPA Scotland Disciplines: Graphic design, print, publishing design Mon, 3 Jun 2013 00:00:00 GMT World Book Night 2013 releases 500,000 books into the wild! A surprising and heartwarming moment on the number 11 bus in Edinburgh today, when this little gem was spotted sitting on top of the usual Metro detritus. The Post-it note reads "Please pick me up, Take me home. Read me & pass me on, Thanks : ) I'M FREE!"A little research on reaching the Team Glidden studio revealed that it is part of World Book Night 2013, when 20,000 volunteers will hand out half a million books tonight. The event, now in its third year, aims to promote literacy and share the joy of books with people who might not normally read.The inner leaf reveals that this one was chosen and 'released' by Emma Jamieson, Edinburgh, who collected it from Fountainbridge Library. The evening will also be marked by hundreds of literary events across Britain at libraries, village halls, pubs and local book clubs. Four star-studded events are also taking place in London, Liverpool, Edinburgh and Cambridge. The volunteers will each give out twenty copies of their favourite book to people in their community who don’t read regularly. An independent editorial committee of librarians, booksellers, writers and broadcasters has drawn up a list of twenty titles, from which the volunteers have chosen their book to give away.We have a lovely little glow today and feel quite uplifted! Tue, 23 Apr 2013 00:00:00 GMT Facebook sneaks in subtle update to identity You could be forgiven for missing it, but last week Facebook undertook a subtle update of their identity . . . The new Facebook icon features the 'f' character breaking out of its bounding box, which has been given a completely flat blue tone, dropping the lighter toned band along the lower edge.The bar of the 'f' has had the angle of the right side increased slightly, giving it a more prominent slant.                                       Before                                                                              After                           As part of the update, some of the official pages of the site received new icons, providing a more contemporary and consistent feel.Definately a case of 'evolution', rather than 'revolution' this one, and whilst not a radical change all round, and slipped in quietly, we feel it is good to keep on top of your identity, and a little 'housework' is often all that is required.Thanks to DesignTaxi for the heads up on this one  . . . Mon, 22 Apr 2013 00:00:00 GMT Pantone Colour of the Year 2013 announced! Team Glidden just loves Pantone, the world's colour authority for design professionals . . . . . . we use it with every brand identity project, so we couldn't help but get excited when the Colour of the Year 2013 was announced: step forward, PANTONE 17-5641 Emerald. And we certainly wouldn't argue - and I'm sure 2012 colour of the year Tangerine Tango 17-1463, described as a "vivacious, magnetic hue that emanates heat and energy" doesn't mind handing on its crown either.The announcement stated: "Emerald is a vivid, verdant green, it enhances our sense of well-being by inspiring insight, as well as promoting balance and harmony. Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the colour of beauty and new life in many cultures and religions. It’s also the colour of growth, renewal and prosperity – no other colour conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity."“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world"And here at Glidden we have certainly seen a movement towards Greens in brand identity where a sense of sophistication, elegance and harmony with nature is required. Emerald is a particularly striking colour, with a sharpness, crispness and confidence other shades of greens don't quite convey.Pantone Emerald 17-5641 is particularly suited to typography when used either on white or paler tones of green, and we could definitely find ourselves using this where a contemporary yet understated elegance is desired. So how is the colour of the year decided? The selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for colour influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions.Influences may also stem from technology, availability of new Pantone Colour of the Year 2013textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.For more than a decade, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.Past colours of the year include:PANTONE 17-1463 Tangerine Tango (2012)PANTONE 18-2120 Honeysuckle (2011)PANTONE 15-5519 Turquoise (2010)PANTONE 14-0848 Mimosa (2009)PANTONE 18-3943 Blue Iris (2008)PANTONE 19-1557 Chili Pepper (2007)PANTONE 13-1106 Sand Dollar (2006)PANTONE 15-5217 Blue Turquoise (2005)PANTONE 17-1456 Tigerlily (2004)PANTONE 14-4811 Aqua Sky (2003)PANTONE 19-1664 True Red (2002)PANTONE 17-2031 Fuchsia Rose (2001)PANTONE 15-4020 Cerulean (2000) Wed, 6 Feb 2013 00:00:00 GMT Just your type?   Here at Glidden HQ we are passionate about typography... That's why we're really enjoying this new website TypeCity, which collates lettering, signage and wayfinging examples from around the UK (from shop signs & public notices to urban graffiti). Contributions are welcomed via Twitter & Instagram.Check it out! Fri, 18 Jan 2013 00:00:00 GMT Blaze a trail! Check out this innovative and potentially life-saving product! Here at team Glidden we are very keen cyclists, with 100% of staff 'getting on their bikes' regularly! So, when we saw this fantastic concept for safer cycling we couldn't help but want to share it with the world. And not only that, we want to support creativity and product development, so have a look . . . The BLAZE Bike Light is a completely new innovation for urban cyclists. It’s a damn good bike light, but it also tackles one of the biggest causes of cycling fatalities - being caught in the blind spot and vehicles turning across an unseen bike.BLAZE is a front light with super-bright LEDs, but it also projects the symbol of a bike down onto the road ahead of the cyclist. It’s adjustable, but ideally about 5m in front. It alerts road users ahead of the cyclist of their presence, helping to prevent them turning across their path (especially the big ones like buses and trucks!).  Making the cyclist more visible and increasing their footprint on the road.Click the image below to check out the video . . .BLAZE was a concept that founder Emily designed and patented at University in Brighton. After doing a long ride for charity, Emily got the biking bug badly and started her final year of Product Design with the theme "Urban Cycling" - looking at the challenges facing city cyclists.  BLAZE was her final year project and she worked with Brighton & Hove City Council, Brighton & Hove Bus Company, road safety experts and driving psychologists to develop the concept.The interest and excitement it generated led her to start her own company and commit to launching the innovation. Her startup is supported by a programme in the UK called Entrepreneur First, who provide mentoring, training, office space and access to an impressive network. She has an excellent team around her, working full time to realise her dream of getting BLAZE on bikes.  The design team includes Professor Wang-Nang Wang of Bath University, LED guru and world leader in optical engineering, as well as Industrial Designer and RCA graduate, Matthew White, who’s transforming the original prototypes into a stunning product with a critical focus on design-for-manufacture.  Matt has developed many successful commercial products, our favourite being the underwater aid; Bladefish.However the team need your support to help raise the money to fund production of the first batch of BLAZE Bike Lights, as well as your feedback on what could potentially make BLAZE even better.  They need your help and backing to turn this truly exciting concept and these pioneering prototypes into refined products. Visit the Kickstarter website to find out how you can get involved . . .Well done Emily and Team Blaze, from all at Team Glidden! Fri, 21 Dec 2012 00:00:00 GMT Excellent Radio 4 discussion on Art and Design with Ron Arad and Antony Gormley Listen to Radio 4 Start the Week discussion on Art and Design with Ron Arad and Antony Gormley, chaired by Andrew Marr.Antony GormleyRon AradAndrew Marr discusses art and design with sculptor Antony Gormley, former Arts Council chairman Christopher Frayling, design tutor Sarah Teasley and industrial designer Ron Arad. On Start the Week, Andrew Marr explores how Britain trains the artists and designers of the future. Mon, 19 Nov 2012 00:00:00 GMT Made in Scotland - A Celebration of Innovation Team Glidden attended by special invitation the inaugural 'Made in Scotland' event at the Zaha Hadid-designed Riverside Museum in Glasgow, on Thursday Nov. 1st, organised by Business Insider and sponsored by Marks & Clerk, Intellectual Property advisors. The event focused around the challenges and opportunities faced by Scottish inventors in developing their inventions from concept to market commercialisation and was hosted by Alasdair Northrop, Editor of Scottish Business Insider.The expert panel consisted of:Dr David MilneWolfson Microelectronics, integrated circuit and semiconductor innovators and supplier to Apple.David GowTouch Bionics, inventor of the world's first commercially available bionic hand.Pete HigginsUWI Technology inventor of the UWI Label, which works by creating a chemical reaction as soon as the seal is broken on a food jar or packaging, starting a visual countdown to show when the product expires.David ArmstrongM Squared Lasers, who have just received an investment of £3.85 million in growth capital from BGF (Business Growth Fund)The keynote speaker was Dr David Milne, who talked about the benefit of not just manufacturing to order, but in gaining a stake in the success of the end product, which leads to significant financial returns if successful. He also talked of Wolfsons' move into developing their own products, creating valuable intellectual property.David Gow, former NHS employee, focused on the challenges faced in securing essential investment to develop and bring products to market. His route had been via angel investment, although the process had clearly taken a toll. Speaking passionately, his underlying message was that if you drink from the devil's cup, then ultimately payback will be expected.Former architect, Peter Higgins' UWI Label idea had come when faced with an opened jar of mayonnaise in his fridge and the dilemma of whether to use it in preparing a meal from his young son. On inspecting his cupboard he discovered a whole plethora of opened jars with no way of telling whether they were beyond safe use or not. He had identified a problem needing a solution, but did not have the expertise to come up with the answer. His journey involved identifying where to get advice, how to protect his idea whilst undertaking discussions, seeking funding and finally extending the products' market into aviation glues, which have a 48 hour life once opened, and are strictly scrutinised by the aviation authorities.David Armstrong spoke of creating a laser company, building it up for ultimate sale, and then repeating the process. His companies products sell in the region of £100,000 each.Team Glidden were also very pleased to meet up with an old client, Bahram Adojani of Snapz Crisps, a remarkable, 100% natural snack product made in fruit and vegetable varieties. They are currently growing sales in the USA through relationships with Subway and Pepsico, and also in the drive towards healthier eating in schools. A fantastic product and an amazing story of a small company creating a new product category.It was a fascinating evening, and Marks & Clerk were roundly applauded for their support of businesses in protecting their intellectual property over decades of invention. Fri, 2 Nov 2012 00:00:00 GMT A dirty weekend - Glidden goes screen printing Last month team Glidden paid a visit to The Edinburgh Printmakers, to re-connect with the messy end of the graphic design process. For modern commercial graphic designers, the profession has become a largely screen-based activity, with rare opportunities to visit print jobs on-press, a joyous part of the design process. Spending a weekend with the sleeves rolled up was a fantastic opportunity to engage with the craft-based techniques used to produce the pieces we spend so long agonising over on-screen. Since the 1960's Edinburgh Printmakers has supported artists and designers in the practice of printmaking. Based in a large warehouse, the studio offers extensive facilities in lithography, screen printing, etching and digital printmaking. Visit website: Disciplines: Graphic design, print Fri, 26 Oct 2012 00:00:00 GMT Caxton and the Printing Press Over 500 years ago, William Caxton opened England's first printing press in 1476, just 20 years after Johann Gutenberg invented the mechanical moveable type press in Germany, revolutionising the dissemination of the written word. Listen to Melvyn Bragg's fantastic 'In our time' Radio 4 broadcast on printer William Caxton and the impact of the printing press. Thu, 18 Oct 2012 00:00:00 GMT Miniature mysterious marvels Team Glidden just can't resist a good story combining Edinburgh, mystery, intrigue, romance, the printed word and scalpels! The mystery started in March last year when staff at the Poetry Library in Edinburgh discovered an intricately crafted paper sculpture of a tree sitting on a book left in the library with a cryptic note from the mystery artist.Two more followed in June - A copy of Ian Rankin's 'Exit Music' crafted into a gramophone and coffin was left in the National Library of Scotland, whilst the Filmhouse received a sculpture of a cinema screen with figures bursting forth.  In July, a dragon sitting inside an egg was found on a window ledge in the Scottish Storytelling Centre, whilst two more were found in August, which proved to be the most prolific month. The Edinburgh International Festival received two - a cup of tea complete with teacake and a figure emerging from a book. The Central Lending Library received the third of the month - a magnifying glass on a book.After a two-month gap, November saw the  staff at the Poetry Library discover what the message tag claimed to be the last of the ten - two separate sculptures of a hat and gloves made of feathers. The mystery deepened, however, since only eight had been found to date.Later in the month two museums announced that they too had discovered miniature sculptures - The National Museum of Scotland and The Writer's Museum, making up the ten.Ian Rankin is claimed to be the only writer who knows the identity of the mysterious artist . . .The miniature marvels are currently on tour in an exhibition called 'Gifted: The Edinburgh Book Sculptures' Check it out . . .Mitchell Library, Glasgow. Tues 9 Oct – Sat 27 OctCarnegie Library, Dunfermline. Tues 30 Oct – Sun 18 NovScottish Poetry Library, Edinburgh. Sat 24 Nov – Sat 8 Dec Fri, 12 Oct 2012 00:00:00 GMT Web design: New website for Artemis Intelligent Power Glidden were appointed earlier this year to develop a new website for Artemis which reflected the vision of the business and represents the dynamic nature of Artemis as an organisation. Artemis Intelligent Power perform research, development, and technology licensing associated with Digital Displacement® hydraulic power technology. Acquired by Mitsubishi Power Systems Europe (MPSE) in 2010, Artemis have developed a unique gearless power transmission system for a growing range of industrial applications. Following a period of consultation, a number of key audience groups were identified - each with differing requirements for the new web site. The web site features a contemporary, uncluttered layout with a bold use of imagery. This gives a fresh and dynamic feel, with a focus on real-life project examples, allowing Artemis to showcases the wide range of applications for the technology. Visit website: Artemis Intelligent Power  Disciplines: Web design, web development, graphic design, digital design, art direction To view further project examples, visit our Case Studies Fri, 5 Oct 2012 00:00:00 GMT Edinburgh Magazine Festival 2012 Team Glidden recently had the pleasure of attending the inaugural International Magazine Festival, held at Dynamic Earth in Edinburgh. Organised by PPA Scotland, the event played host to an inspiring exhibition of magazines from across the globe, curated by Jeremy Leslie of magCulture. The collection featured an interesting selection of titles, showcasing excellence in publishing design across a broad range of publications. The Workshop Following a browse around the exhibition, we attended a magazine design workshop hosted by a number of MagFest contributors, including Andrew Losowsky, Matthew Ball and Jeremy Leslie. The event saw the group divided into teams, with each challenged conceptualise and ultimately design a new publication from scratch. In the hour that followed, ideas were discussed, strategies debated, experiences shared and design skills honed. After much strategic musing and frantic scribbling each team presented their titles to the group. The Results Following the presentations, which sparked more debate and discussion, a quick show of hands resulted in an overall winner. Glidden's Neil Custard, presented his team's concept which was voted as over-all winner. The team, chaired by Renny Hutchison produced a concept for a new Mens magazine, which was mocked-up live on stage by the event's resident designer who had been standing-by waiting to mock-up the winning concept. The event was a great success, covering many design disciplines, touching on the fundamental principles of graphic design, publishing design, brand development and brand strategy which is crucial to the success of any publication. Here at Glidden HQ, we're looking forward to MagFest 2013!The MagFest exhibition, curated by Jeremy Leslie.Publishing design workshop - The teams, hard at work.Publishing design workshop - Glidden's Creative Director, Andy Glidden, getting creative.Publishing design workshop - Glidden's Neil Custard presenting his team's concept. Wed, 12 Sep 2012 00:00:00 GMT Thomas Heatherwick talk, Edinburgh Book Festival A most excellent talk on Saturday by Thomas Heatherwick at the Edinburgh Book Festival. Heatherwick was introduced by Book Festival Director Nick Barley, quoting Sir Terrence Conran, who described him as the "Leonardo Da Vinci of our generation, and the designer of the Olympic cauldron" at which point he received a standing ovation and looked genuinely taken aback and needed a few moments to compose himself before beginning his presentation.The talk essentially covered four project examples of the work of his practice, The Olympic Cauldron, a new iconic red London bus, of which there are currently 8 in service with another 600 arriving next year, the British pavilion at the 2010 Shanghai World Expo and the Sheung Wan skyscraper hotel in Hong Kong. What particularly struck a chord with Team Glidden was when Heatherwick made the point that the work is not about design, rather it is about ideas. We couldn't agree more - see here...Yes, each of Heatherwick's projects resulted in a great piece of design, but this was simply the mechanism for expressing the fundamental core thinking, or 'big idea' underpinning the creative approach. Describing his studios approach as being 'forensic' in dissecting the brief and the challenge, the answer often resulted from the process of elimination.The Victoria & Albert Museum is staging the first major retrospective of the work of Heatherwick Studio, running between 31 May and 30 September, 2012. Definitely one to see. Mon, 27 Aug 2012 00:00:00 GMT Apple-founder Steve Wozniak talk, Edinburgh Team Glidden attended a talk by Apple co-founder Steve Wozniak as part of The Turing Festival, celebrating the life of the founding father of technology, Alan Turing.The venue was full and Woz was met with a rousing applause on entry. The talk, chaired rather bizarrely by a stand-up comedienne, veered randomly between topics which included praise for the little credited 'third founding member of Apple - Mike Markkula', who provided much needed early investment, through Woz's playfulness and enjoyment in developing ideas primarily to please himself, all delivered with boundless enthusiasm and energy.Looking to the future, Woz espoused the vision of computers allowing for 1-1 learning rather than the 30-1 found in many schools today, albeit with a sense of added familiarity. He gave the example of the interaction between human and computer to include the softer side of relationships, such as "how did you get on at the ball-game yesterday?" type friendships.The biggest concept touched upon was whether the internet has now developed a consciousness, reacting and responding to the current traffic and content at any given time. The vision of 2001 Space Odyssey, with the computer HAL taking over the spaceship, may well already be upon us!All too soon the hour was up and Woz had to leave the auditorium to let the next show commence, but invited the audience en-mass to the circle bar to carry on the chat! What a man! Fri, 24 Aug 2012 00:00:00 GMT Think brand, not 'logo' . . . So you now have your world-beating product – after years of technical, financial and psychological struggles. You’ve convinced your friends and family and some people in suits that your idea is brilliant, and now you are ready to conquer the world. But wait a minute – how do you let people know it is yours? And where do you stick the logo? There’s a flat bit on the side of the casing – that will do, won’t it? But if we use it that size, it looks like a squashed fly, so let’s not put the logo on the product – let’s use the box. There’s a space on the label that will probably do, but the logo’s the wrong shape entirely. So, let’s squash it a bit. There – perfect. But wait, we need to tell the world that it exists, and where to buy it. In fact, people probably need to know what it does first, so everyone will want one. I know a printer – he’ll knock up an advert. I’ll send him the logo in a Word file – that should do the trick. And how about a website? Everyone needs one of those. “That bloke we met at the party is a website designer, isn’t he? I’ll send him the logo and and a couple of pictures of us, so everyone knows what we look like.” This may be an extreme example but from experience, it’s not so far from how some companies view branding...   " There are many companies who understand the power of branding, have identified their target audience and communicate appropriately "   A brand is not simply a logo. A successful brand is a dialogue with many people, taking place on many different levels. It creates an expectation of performance. It creates a clear perception. Take Mercedes, for example. Put the Mercedes three-pointed marque on a briefcase and how does it affect your expectations? It may be more expensive than a ‘standard’ product but you expect it to be beautifully made and last a lot longer. You also have a picture in your mind of the kind of person who would buy it. So where did all this ‘baggage’ come from? How did a little circle with three points inside it conjure up all of this? That is the power of branding. The marque (I personally dislike the word ‘logo’) is merely shorthand for all the communications that have gone before: advertising, showrooms, cars, reviews, history, sponsorship, brochures, website, packaging, etc. Each of these references a consistent set of values, forming a picture of what Mercedes stands for. Good branding taps in to the sub-conscious – it connects on an emotional level. Simply reinforcing a company ‘logo’ is not enough. Powerful brands tell their story to consumers. There are many companies who understand the power of branding, have clearly identified their target audience and communicate appropriately in terms of how they wish to be perceived – e.g. McDonalds, Orange, Irn Bru and Apple. So how do you develop your own brand? My advice is to speak to several professional branding companies. Ask them to give a credentials presentation, showcasing work they’ve done for other companies. Does the chemistry feel right? Could you work with these people? Is there mutual respect? Then brief them and ask for a written proposal outlining the steps, deliverables, professional fees and any specific qualifications or exclusions.   "A successful brand is a dialogue with many people"   Don’t ask them straight away to propose some ideas. Good branding built on sound strategic vision can’t be done by guesswork. It requires the branding company to get to know you – your aims, challenges and values – before commencing any creative work. All this takes time and money but is well worth the investment. In fact, any company prepared to pitch creative solutions to win business without exploring your strategic aims is either desperate or doesn’t know what they’re doing. Look at the top companies in almost any business sector and you will see that branding is an extremely powerful business asset. Don’t think of it as a ‘logo’ – think of it as a complete personality.   Published in Innovator Scotland Magazine. Mon, 20 Aug 2012 00:00:00 GMT Glidden rebrand - behind the scenes And so after only 6 years, but what seems like decades, we are pleased at the knowledge that if you are reading this, we must have finally unveiled our new branding! But why did it take so long, why should anyone consider rebranding at all, and how did we go about the task? The story goes back 15 years to 1997, when the company was originally founded in London as The Glidden Design Partnership. We created an identity for ourselves which we felt at the time reflected the image of a forward-thinking, sophisticated yet understated, professional design and branding company. The identity consisted of 'Glidden' being written in yellow vertical typography, with the full name beneath in black. Over the next 5 years the identity remained pretty much the same. In 2002, we decided to relocate the business from London to Edinburgh, and this seemed an opportune time to reappraise what we stood for, our values and how we wanted to be perceived by the types of businesses, organisations and personnel we hoped to engage with. During this transition we changed from being a partnership to a limited company, and the new name Glidden Design was felt to be more succinct. The eye symbol was intended to reflect the fact that what we deal with is perception, which is predominately informed by what we see. Around the same time, something called 'the internet' was becoming popular amongst those in the know, and not wishing to be left out, we leapt into the virtual communications world with a website, designed and built with our own fair hands. The site evolved over the next few years with the addition of new content, however, the basic structure remained.Above: Our old website The speed of development of the internet and web design in the early years was and still is phenomenal. Around 2006, four years after the birth of our website, we realised that times had moved on and that we really should appraise our web presence to take advantage of the latest technologies and best practices. In fact, this formed the basis for a complete brand appraisal. Our founding core values were still deemed appropriate, and we set off developing the creative platform on which to build our new visual identity, trying to fit the work in with continuing to service our clients. After around six months, we had the broad principles in place, and had managed to create some beautiful visuals of our new website concept. Fast forward a year and a half later, to 2008, and we had a summit meeting. Still no new branding completed, and still no new website in place. We had simply been too busy with our cherished clients to be able to get to launch. It was too personal a project to farm out - we simply had to make the time. In the meantime, the 2002 Glidden Design website was still manfully struggling along, looking like the guy at the party who dresses differently from everyone else, but you are not sure if he is really retro cool or just innocently out of touch. 2008 also saw us move to lovely new offices in the centre of town. We decided that something needed to be done, and a new push started. But the internet had somewhere to go, and hadn't waited for us. Our lovely 2006 concept was out of date, so we tore it up and started again. The 2008 concepts came together over the next few months, and looked wonderful. We were getting very excited. And again, we were just too busy to bring all the components of a rebrand together and coordinated for launch. The 2002 website was now definitely struggling - he was the guy who didn't get invited to parties anymore . . . just not cool. Fast forward to mid-2011. Our third attempt to rebrand and to create a website to make us feel proud. When we are working on rebrand projects for clients we have a very structured process, starting with the strategic analysis, brand value identification and crafting of mission statement and commercial proposition. This we call the brand platform and forms the point of reference and measurement throughout the project. Only when this is complete do we embark on the creative exploration and refinement, into detailed design and implementation. We simply had to practice what we preach and undertake the process on ourselves, which was for us fascinating and enlightening. We also floated the idea of a complete change of name, and brainstormed a huge quantity of suggestions from evolution to revolution. As part of the strategic analysis, we asked our own clients to provide honest feedback on what they liked about us and where we perhaps could improve . . . and the feedback was remarkably consistent. Above: Extract from brand platform Clients seemed to like our personal, hands-on approach. They like the fact that we do the work and can usually answer their questions! They liked our passion. They called us simply 'Glidden'. It gave the company a human connection. And so we began once again to create, and create we did. This time we juggled clients, worked long hours (particularly Neil!) and crafted our new brand with passion. We decided early on that the eye needed to go. Be much more simple. And quite daringly not to be a set single colour, rather, to allow for a variety of colour manifestations. We mused at length a descriptor line, and settled on simply 'strategy, creativity, design'. But as we say, brand is more than just a logo, and our visual identity has a black and white photographic staging component which is intended to act as an ever evolving opportunity to convey dynamism and movement, on to which we can place typography in a variety of flexible yet controlled ways. And the website challenge was appraised and we elected to embrace the movement towards gesture based navigation and tablet device proliferation. And we are there! As a final farewell to our old pal, Mr Website 2002, we lovingly captured screen grabs of all the pages for posterity before the final act of redirection his umbilical IP address, hoping that someday, historians will need to know what the world of web looked like at the turn of the century. Which leads us to that very subject . . . What did some of the world's most famous websites look like when they were launched? Read here> Visual identity applications  Visual identity system principles Business cards in a palette of vibrant colours New website Tue, 5 Jun 2012 00:00:00 GMT London 2012 debate - 5 years on As this summers' Olympic games draws nearer, the media buzz surrounding the games gets louder.   The London 2012 visual identity is now in full roll-out, as a wide and varied collection of applications are surfacing across almost every available media channel nationwide. As the opening ceremony approaches, it is easy to forget the fierce debate which surrounded the unveiling of the London 2012 visual identity back in 2007.   The London 2012 mark and wider visual identity system was created by design & branding agency Wolff Olins, and polarised public opinion when it was launched 5 years ago.    Now, as the full extent of the graphic system is being unveiled, have feelings towards the identity changed?    Upon its launch, the identity was heavily criticised in some quarters, and loudly praised by others, for its unconventional shape and vibrant colour pallet.    Reassurance in the identity system and wider design rationale came from London 2012 Chairman Sebastian Coe, and Wolff Olins:   "We don't do bland. This is not a bland city. We weren't going to come to you with a dull or dry corporate logo that will appear on a polo shirt and we're all gardening in it, in a year's time. This is something that has got to live for the next five years " - Sebastian Coe   "London’s Organising Committee needed a powerful brand, one that could inspire and engage with a global audience of four billion people. A brand that could make the Olympic and Paralympic Games more relevant, accessible and inspiring than ever." - Wolff Olins       London 2012 identity press coverage by Wolff Olins     Countdown clock in Trafalgar Square     Event tickets by Futurebrand     Games pictograms by Someone     As the system has been rolled-out, a large number of agencies have had a hand in shaping the look and feel of the games and the identity system has been unveiled to the world.Now the full extent of the vision of the brand and design system is in full public view, what is your opinion today?Has your initial viewpoint remained, or has the roll-out changed your mind?  We'd like to hear your opinion! Tue, 5 Jun 2012 00:00:00 GMT How did world famous websites look when they were launched? As the websites we use every day gradually develop and embrace new advances in web technology, it is hard to imagine how these sites looked when they first hit our monitors. To celebrate the launch of our new website (and mark the passing of our old site), we take a peek at the homepages of some of the most famous websites in the world, as they were when launched. Below is a fantastic post from Mashable, which takes us back. Enjoy!---- Original article by Amy Burke via MashableSince the rise of the Internet in the ’90s, the web has shown no signs of slowing down. We’ve watched the birth and evolution of social media, e-commerce and online video entertainment. It’s hard to imagine that the treasured websites we all use today were at one point just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we’re can view the original designs and content of the most visited websites in the U.S. Seeing how far the world has come in terms of web design, where do you foresee us heading next?   Google Launched September, 1998 While the company's design doesn’t seem to have changed a whole lot, its services and capabilities sure have. Created by Stanford PhD students Sergey Brin and Larry Page, Google officially launched Sept. 4, 1998. The interface was so simple because the founders didn’t know HTML and were looking for a quick design.   YouTube Launched February 2005 The video sharing website that brought us hits like “Charlie bit my finger” and “Sneezing panda” first launched in February 2005 with a practically empty interface and no evidence of videos. The first video uploaded to the site was created by one of YouTube's founders, Jawed Karim, and was titled “Me at the Zoo.” It was a 19-second clip of him in front of elephants at the San Diego Zoo. Facebook Launched February 2004 Facebook -- or should I say Thefacebook -- was created by Mark Zuckerberg in February 2004. As the original interface indicates, the site was only available for Harvard University students, which eventually expanded to today's 800 million users across the world.  The interface also featured the image of a man’s face in the upper left hand corner, a digitally manipulated photo of Al Pacino.   Yahoo! Launched March 1995 An acronym for “Yet Another Hierarchical Officious Oracle,” Yahoo was the product of another Stanford duo, Jerry Yang and David Filo. In March 1995 the site was heralded as the first online navigational guide to the web. The original interface featured a simple search bar and hyperlinks to other websites, but soon became a sleek, personalized news website.   Amazon Launched 1995 The mecca of online shopping can trace its roots back to 1995, when it was primarily an online bookstore. Jeffrey Bezos named the site after the Amazon River. The original site contained small text and icons, which still informs its most recent design.   Twitter Launched July 2006 This barely recognizable design was the first concept of co-founder Jack Dorsey back in July 2006. It featured the word "Twttr," which was inspired by Flickr and SMS shortcode (which always includes five characters). Although the interface design has changed at least six times in the last five years, that hasn't deterred its more than 100 million users.   The New York Times Launched 1996 While the history of the print publication dates back to 1851, its website only traces back to 1996. As you can see, the interface features a smaller webpage and only one photo, as opposed to the much larger and photo-heavy site we visit today.   MySpace Launched August 2003 Launched in August 2003 as a competitor to Friendster, MySpace's original design was pretty bland. When MySpace skyrocketed to popularity between 2005 and 2008, News Corp. bought the social networking site for $580 million. Although it holds the former title of most-visited site on the Internet, MySpace sharply declined in the past few years. The site recently sold to Specific Media and Justin Timberlake for $35 million.   Mashable Launched July 2005 Even Mashable had its own humble beginnings.  Starting off as a personal social network and digital trends blog by Pete Cashmore in July 2005, the technology news site has expanded to welcome a full-time team of writers and staff members that work from its main New York and San Francisco offices, as well as remote facilities around the world. Fri, 1 Jun 2012 00:00:00 GMT Design for growth Design can be a useful and powerful business asset. But how can design be used to stimulate growth in the global economy? We take a look at a recent video, produced by The Design Council, featuring industry leaders, entrepreneurs and design professionals on the vital role design plays in economic growth.----Video by The Design Council  Tue, 29 May 2012 00:00:00 GMT What does your desk say about you? As creatives, we try to get away from our desks as often as we can. Ultimately however, we often spend a large proportion of our time infront of our Macs. So what does your desk space say about you? DESK is an on-line project, showcasing the desk space of those who create for a living. Have a roam around, and be inspired! View the project here. Tue, 29 May 2012 00:00:00 GMT The ultimate cycling companion At Glidden we like to promote cycling as an eco-friendly and healthy way to get around. As such, we were delighted to come across this beautiful little book on the essentials of simple bicycle maintenance. Elegantly presented with a distinctly vintage style, The Bike-Owner's Handbook is conveniently sized to fit in your back pocket. Useful tips are delivered via quirky and informative illustrations, a cut above a dry how-to manual!       The Bike-Owner's Handbook is available via Cicada and Amazon.   Source: Cool Hunting    Sun, 27 May 2012 00:00:00 GMT