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The Edinburgh Apprentice - Final challenge

The Edinburgh Apprentice - Final challenge

Posted on: Monday 22nd February 2016

The Edinburgh Apprentice is a competition open to students from all four Edinburgh Universities. Taking part in the competition gives students an opportunity to develop real-life, practical business skills.

More details can be found at http://www.icue.tk/

After successfully completing four previous rounds, the five remaining Edinburgh Apprentice contestants came to Glidden on Thursday 18 February as part of their final challenge. Each student was tasked with conceiving a brand and marketing strategy for a new craft beer, and spent one hour with Glidden to realise their design for the label.

This time lapse captures the day's activity.


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