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Brand Identity: Campus coffee and consumables

Brand Identity: Campus coffee and consumables

Posted on: Wednesday 16th October 2013


Glidden were recently appointed by The Edinburgh University Student's Association (EUSA) to create a brand identity, marketing materials and interior design concept for The Shop and The Coffee Shop, student retail offerings.

Both will initially appear in a shared commercial space at King's Buildings House, and as such the outlets are intended to have a complimentary brand look and feel.

Although visually connected, the brands have separate commercial propositions and brand values:

The Shop, Supplies + Essentials
A village store on campus, offering a range of convenience goods and student supplies.

The Coffee Shop, Deli + Cafe
An artisan deli and coffee shop, offering a selection of handmade sandwiches and homebaking.


Glidden developed a brand descriptor for each and expressed the differing brand personalities through the look and feel of the marketing materials and interior spaces.

Identities

EUSA retail identities


The Coffee Shop
Retail interior concept sketch


EUSA retail brand identity. The Coffee Shop interior


The Coffee Shop - Branding and retail interior

EUSA retail brand identity - The Coffee Shop

The Coffee Shop - Poster

EUSA retail brand identity - The Coffee Shop interior

The Shop
Branding and retail interior

EUSA retail brand identity - The Shop

The Shop - Poster

EUSA retail brand identity - The Coffee Shop poster


Disciplines: Brand identity design, graphic design, brand marketing, commercial retail interior design.

To view further project examples, visit our Case Studies.


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