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Pantone Colour of the Year 2013 announced!

Pantone Colour of the Year 2013 announced!

Posted on: Wednesday 6th February 2013

Team Glidden just loves Pantone, the world's colour authority for design professionals . . .

. . . we use it with every brand identity project, so we couldn't help but get excited when the Colour of the Year 2013 was announced: step forward, PANTONE 17-5641 Emerald.

Pantone Colour of the Year 2013

Pantone Colour of the Year 2013And we certainly wouldn't argue - and I'm sure 2012 colour of the year Tangerine Tango 17-1463, described as a "vivacious, magnetic hue that emanates heat and energy" doesn't mind handing on its crown either.

The announcement stated: "Emerald is a vivid, verdant green, it enhances our sense of well-being by inspiring insight, as well as promoting balance and harmony. Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the colour of beauty and new life in many cultures and religions. It’s also the colour of growth, renewal and prosperity – no other colour conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity."

Pantone Colour of the Year 2013

“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world"

Pantone Colour of the Year 2013And here at Glidden we have certainly seen a movement towards Greens in brand identity where a sense of sophistication, elegance and harmony with nature is required. Emerald is a particularly striking colour, with a sharpness, crispness and confidence other shades of greens don't quite convey.

Pantone Emerald 17-5641 is particularly suited to typography when used either on white or paler tones of green, and we could definitely find ourselves using this where a contemporary yet understated elegance is desired.

So how is the colour of the year decided?

The selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for colour influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions.

Pantone Colour of the Year 2013Influences may also stem from technology, availability of new Pantone Colour of the Year 2013textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

Past colours of the year include:

PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
Pantone Colour of the Year 2013PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)

Comments (1)

I just love Pantone, too! :)


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