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Blaze a trail!                          Check out this innovative and potentially life-saving product!

Blaze a trail! Check out this innovative and potentially life-saving product!

Posted on: Friday 21st December 2012

Here at team Glidden we are very keen cyclists, with 100% of staff 'getting on their bikes' regularly!

So, when we saw this fantastic concept for safer cycling we couldn't help but want to share it with the world. And not only that, we want to support creativity and product development, so have a look . . .

The BLAZE Bike Light is a completely new innovation for urban cyclists. It’s a damn good bike light, but it also tackles one of the biggest causes of cycling fatalities - being caught in the blind spot and vehicles turning across an unseen bike.

Blaze bike light 6

BLAZE is a front light with super-bright LEDs, but it also projects the symbol of a bike down onto the road ahead of the cyclist. It’s adjustable, but ideally about 5m in front. It alerts road users ahead of the cyclist of their presence, helping to prevent them turning across their path (especially the big ones like buses and trucks!).  Making the cyclist more visible and increasing their footprint on the road.

Blaze bike light 2

Click the image below to check out the video . . .

BLAZE was a concept that founder Emily designed and patented at University in Brighton. After doing a long ride for charity, Emily got the biking bug badly and started her final year of Product Design with the theme "Urban Cycling" - looking at the challenges facing city cyclists.  BLAZE was her final year project and she worked with Brighton & Hove City Council, Brighton & Hove Bus Company, road safety experts and driving psychologists to develop the concept.

The interest and excitement it generated led her to start her own company and commit to launching the innovation. Her startup is supported by a programme in the UK called Entrepreneur First, who provide mentoring, training, office space and access to an impressive network. She has an excellent team around her, working full time to realise her dream of getting BLAZE on bikes.  The design team includes Professor Wang-Nang Wang of Bath University, LED guru and world leader in optical engineering, as well as Industrial Designer and RCA graduate, Matthew White, who’s transforming the original prototypes into a stunning product with a critical focus on design-for-manufacture.  Matt has developed many successful commercial products, our favourite being the underwater aid; Bladefish.

However the team need your support to help raise the money to fund production of the first batch of BLAZE Bike Lights, as well as your feedback on what could potentially make BLAZE even better.  They need your help and backing to turn this truly exciting concept and these pioneering prototypes into refined products.

Visit the Kickstarter website to find out how you can get involved . . .

Well done Emily and Team Blaze, from all at Team Glidden!

Comments (1)

It seems very interesting and useful.


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