A brand is a promise . . .

Why do we choose one product, service or organisation over another? Instinctively, we reference many literal and subliminal messages - adverts, experience, anecdotes, appearance, association, reviews etc. Our choice is based on a promise of performance created in our minds and our emotional reactions at the point of selection.

But how can a specialist design and branding agency influence this choice?

Perception is the key

By ensuring that all brand communications are carefully considered and based on a pre-defined business and design strategy, rather than arbitrary or uncoordinated designer whims, we ensure that your brand is perceived in a positive, appropriate and pre-determined manner to suit your target market.

Effective branding is a powerful business asset - Glidden are design and branding experts and can help to build your brand. Contact us today to find out more!

We listen . . .

Getting to know you, your business or organisation, your aspirations, challenges, desires, expectations etc is vital in ensuring we have a clear understanding of the landscape of the project.

We may sometimes probe and challenge but we always listen . . .

Why not arrange to come and have an obligation-free chat?

There may even be biscuits on the go!

We look . . .

Every project involves a thorough visual audit of the world in which the client exists before we start creating . . .

Our aim is to gain a deep understanding of your existing branding, visual communications and marketing materials, including physical environments, print and communication materials, digital and online presence. This provides the context on which to develop an appropriate strategic platform on which to build.

We love what we do!

To us, it's not just a job . . . we live and breathe design!

We are passionate about our clients and in developing creative commercial design and branding solutions focused on strategic business communication needs and aspirations.

Our passion is reflected in the care and craft we put in to each project - let us share the love . . .

Brand strategy

Just as building a house on sand is unwise, brand communications need to be built on strong, well developed and appropriate foundations in the form of a well-defined brand and communications strategy. This is the bedrock of our approach and forms the solid base on which we build our creative work.

We have a range of methodologies and processes to suit a range of aspirations and budgets - view our case studies or contact us today to find out more . . .

Brand identity

A well-developed brand identity is a powerful business asset. So much more than a 'logo', our process encompasses the creation of a whole cultural and visual personality across a wide range of media, applications and environments.

Our brand identity work builds on the foundations establised during the brand strategy phase, ensuring that the pre-determined qualities and attributes are communicated effectively. View our case studies or contact us to find out more . . .

Marketing communications

We are experts in developing innovative, impactful, integrated marketing communications across a wide range of media. From internal communications for staff, such as sales aids, presentations & training tools, to external comms including animations, multi-media, illustration, brochures, print, direct marketing, e-mail marketing and web.

View our case studies or contact us to discuss how we can help deliver your message more effectively.

Graphic design

All of Shakespeare's plays were written by simply rearranging 26 letters. Graphic design is simply the arrangement of letters, shape, colour and texture . . .
Our aim is to create masterpieces of design, rather than pulp fiction . . .

Our expertise covers brand & corporate identity, brochure design, marketing comms, infographics & information design, magazine design, retail graphics, packaging design and more. View our case studies or contact us today.

Web design & online marketing

The worldwide web is the fastest growing sector for sales and marketing. Creating and maintaining your web presence is crucial.

Our expertise covers online strategy, website design, online and e-mail marketing, Pay Per Click (PPC), Search Engine Optimisation (SEO) & social media (Facebook, Twitter, YouTube etc.) View our case studies or contact us to discuss your web design & marketing . . .

Interior design, branded environments & exhibitions

The physical environments in which your business engages with customers, users or staff are a key opportunity to communicate your values.

Our 3D design experience covers retail interiors, exterior design, office design, leisure environments, exhibition design, visitor attractions, museum display and much more . . . View our case studies or contact us today to discuss your 3D design requirements.

Interpretation, signing & wayfinding design

The visitor experience can be greatly enhanced with the use of engaging interpretation, impactful architectural signing and sympathetic wayfinding.

Our work covers interpretation and signing design for visitor attractions, museums & commercial interiors, including display panels, building signing, architectural signs & wayfinding planning. View our case studies or contact us today to discuss your requirements . . .